Lead generation is an essential part of any business, but the quality of leads can vary. In this article, we will explore how leveraging marketing automation tools can help improve lead quality and increase conversions. The Basics of Improving Lead Quality: There are a few basic steps you need to take in order to ensure…
Activision Blizzard’s $69 billion acquisition by Microsoft has been completed, the company announced in a regulatory filing on Friday. It’s the biggest deal Microsoft has ever made in its 48-year history, and it comes after the company allayed regulators’ concerns about competition in the U.K. and Europe and won a favorable decision from a U.S….
Inflation remained a top concern for policymakers in September as consumer prices increased at a slightly faster-than-anticipated rate for a variety of goods and services. According to a recently released Labor Department report, the consumer price index increased 0.4% from the previous month and 3.7% from the previous year. The corresponding Dow Jones estimates were…
In today’s competitive business environment, it is essential for companies operating in the B2B industry to have an effective sales pipeline. A well-managed sales pipeline can help businesses reap better results and increase their bottom line. In this article, we will explore some advantages that come with having a well-managed sales pipeline in the B2B…
