Software Monetization models and strategies 2022
In 2022, the fourth year of Revenera’s Monetization Monitor research, respondents are still in the midst of moving to subscription monetization models and SaaS deployments, and continue to see the biggest growth opportunity in these areas. With reliance on perpetual licensing and on-premise deployment models also holding strong as part of a hybrid approach, producers need clarity into how their software is being used in order to make informed product roadmap decisions.
The driving force behind changing entitlement management and licensing strategies in the next 12–18 months is to “better support pricing and packaging changes.” In the move to secure recurring revenue and optimize the entire quote-to-cash (Q2C) process, software suppliers must support multiple monetization and deployment models in entitlement management systems. And they need to support how customers want to pay for and consume software, not only as subscription/term monetization models maintain their popularity, but as interest in consumption and metered models grow.