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Friday, February 23, 2024
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Essence of Account-based Marketing and Lead Nurturing

In this blog, we will see the essence of Account-based Marketing and Lead Nurturing. Account-based marketing (ABM) and lead nurturing are essential in the B2B...

A Guide for Engaging Any Audience with Data-Driven Marketing

Data is king! Effective data collection, analysis, and use give businesses a distinct advantage over rivals. This is true in marketing, where data-driven insights...

Ensuring Better Sales Prospecting with Right Strategy, Precise Timing, and Clear Approach

Are you looking to improve your B2B sales prospecting? If so, having the right strategy in place is essential. Make sure that you build...

Enhancing ABM Utility with Intent Data for Driving Sales Growth

Account-Based Marketing (ABM) has become increasingly prominent over the last few years and is often considered to be an effective approach to achieving business...

The Evolution Of Customer Journey Management, For Marketing And Beyond

CUSTOMER DATA MANAGEMENT Effectively understanding the customer journey starts with understanding the customer. This includes data about the customer (that may include name, age, and...

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