A Guide for Engaging Any Audience with Data-Driven Marketing

Data is king! Effective data collection, analysis, and use give businesses a distinct advantage over rivals. This is true in marketing, where data-driven insights can develop campaigns that are more focused and efficient. We will examine how businesses can use data to implement personalized and targeted marketing, integrated marketing automation and CRM systems, use analytics…

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NOSQL And NewSQL: A Comparison Of Distributed Database Systems

NOSQL And NEWSQL: Two Takes On Distributed Database Architecture Many IT organizations have become familiar with database tradeoffs, often wrestling with the fundamental decision between relational and non-relational databases. Organizations that needed a highly available distributed database chose non-relational NoSQL, while those that needed strong consistency and transactions chose relational SQL. Non-relational databases introduced a…

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