#Customer – IT-Informer

Customer success programs: How to drive impact in 2023

IT-Informer1 year ago2 months ago01 mins

Key challenges for customer success teams Customer success professionals must ensure buyers yield their desired outcomes with the company’s products or services. Everything from onboarding to implementation, to renewals and more, falls under their purview. With such a vast range of responsibilities comes numerous challenges. Luckily, there are many tools and strategies the team can…

The Evolution Of Customer Journey Management, For Marketing And Beyond

IT-Informer1 year ago2 months ago02 mins

CUSTOMER DATA MANAGEMENT Effectively understanding the customer journey starts with understanding the customer. This includes data about the customer (that may include name, age, and interests), their behaviour (such as previous interactions with the company’s call centre or website), transactional history (including purchase and returns), campaign interaction data (such as the types of content they…