The Evolution Of Customer Journey Management, For Marketing And Beyond

CUSTOMER DATA MANAGEMENT Effectively understanding the customer journey starts with understanding the customer. This includes data about the customer (that may include name, age, and interests), their behaviour (such as previous interactions with the company’s call centre or website), transactional history (including purchase and returns), campaign interaction data (such as the types of content they…

Read More

Goldman Sachs Created Social Media Startup Powered by AI for Corporate Use

Goldman Sachs has just created the first startup from its internal incubator. Goldman Sachs, a networking platform for employees called Louisa, was owned and funded by the investment bank from New York until a few weeks before, when it became independent, as per the Founder-CEO Rohan Doctor. Now Doctor is working to grow the company’s client base beyond…

Read More

Microsoft Invests in Builder.ai Startup that helps coding novices to Make Applications

Microsoft invested in Builder.ai, a startup that helps firms having no coding experience to make applications and has doubled its efforts in the artificial intelligence space. Builder.ai is a startup that makes “no-code” and “low-code” platforms. Its software allows anyone with limited coding experience to develop and manage applications. Through this strategic partnership with Builder.ai, Microsoft…

Read More