Are you looking to improve your B2B sales prospecting? If so, having the right strategy in place is essential. Make sure that you build trust with people in your network by investing time and effort into making genuine connections. Take the time to learn what works for your customers in outreach approaches and timing, too….
Account-Based Marketing (ABM) has become increasingly prominent over the last few years and is often considered to be an effective approach to achieving business objectives. However, in order to maximize its utility, considering incorporating intent data into your ABM strategy can be very useful. Intent data can help provide insight based on customer actions, such…
Demand generation is an important part of any business’s growth strategy. There are five key methods to increase demand generation: using intent data, content syndication leads, email marketing, content marketing, and performance marketing. Intent Data: It helps calculate customer needs by analyzing their behavior online. By tracking user browsing data, intent data allows businesses to…
Email marketing is an effective way for businesses to reach their target audience and increase their return on investment (ROI). However, it’s difficult to know which email marketing practices are the most successful. This blog will provide you with tips and tricks to boost ROI when used correctly. 1. Personalize your emails: Customizing each email…
