CUSTOMER DATA MANAGEMENT Effectively understanding the customer journey starts with understanding the customer. This includes data about the customer (that may include name, age, and interests), their behaviour (such as previous interactions with the company’s call centre or website), transactional history (including purchase and returns), campaign interaction data (such as the types of content they…
Artificial intelligence is going to be a central point at Google’s annual developer conference as the company is planning to unveil a number of generative AI updates, including unveiling a general-use large language model. The company will launch PaLM 2. It is Google’s most recent and advanced Large Language Model (LLM). PaLM 2 includes over 100 languages…
Email marketing is an essential tool for any successful B2B lead generation strategy. With the power of email automation, businesses can easily reach their target audience, build relationships with potential customers, and nurture leads until they are ready to make a purchase. Email marketing has been a crucial tool for businesses to communicate with their…
Lead generation is key to achieving scalable growth for any business. To effectively do this, there are a few essential steps. First, determine your target market and identify the challenges that potential customers face. From there, develop targeted messaging that resonates with potential customers and positions your brand as the solution to their challenges. Having…
